3 Ways AI Accelerates Sustainability Efforts

Forbes - May 6th, 2025
Open on Forbes

AI is revolutionizing how businesses fulfill their sustainability commitments by optimizing energy use and enhancing supply chain visibility. It is not just a tool for operational efficiency but a catalyst for smarter decision-making. Companies are pressured to comply with numerous sustainability reporting requirements, like the EU's Corporate Sustainability Reporting Directive, which demands transparency in areas such as carbon footprint and supply chain emissions. Businesses are now leveraging AI to manage these tasks, ensuring long-term success and compliance with evolving regulations.

The significance of AI in sustainability lies in its ability to transform business processes, making them more efficient and aligned with environmental goals. AI technologies, such as SAP's Green Token, assist in automating supplier sustainability declarations, mapping emission factors, and generating ESG reports. These advancements help companies overcome challenges like unreliable data and limited supply chain visibility. By integrating AI with ERP systems, businesses can connect sustainability metrics to financial performance, driving high-value initiatives and achieving a more sustainable and resilient future.

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RATING

6.4
Moderately Fair
Read with skepticism

The article effectively highlights the potential of AI in enhancing business sustainability efforts, providing a clear and timely overview of the topic. It draws on credible sources like SAP and Deloitte, though it could benefit from a wider range of perspectives and more detailed source attribution to enhance its accuracy and balance. The article is well-structured and accessible, making it easy to read and understand. However, it leans towards a positive portrayal of AI without addressing potential risks or criticisms, which may limit its engagement and impact. Overall, the article serves as a useful introduction to AI's role in sustainability but would benefit from deeper analysis and more comprehensive coverage of diverse viewpoints.

RATING DETAILS

7
Accuracy

The article presents several claims about AI's role in sustainability, such as optimizing energy use and enhancing supply chain visibility. These claims are generally plausible but require specific data or case studies to verify their accuracy. For instance, the mention of 'over 600 sustainability reporting provisions' and the EU's CSRD is factual, but it lacks precise references to official documents or studies that could confirm these numbers. The article also cites Deloitte's finding that 65% of procurement leaders lack visibility beyond tier-1 suppliers, which is a strong claim that needs verification through a direct link to the study or its methodology.

6
Balance

The article primarily highlights the positive impacts of AI on business sustainability efforts, presenting a generally optimistic viewpoint. While it acknowledges some challenges, such as compliance and data management issues, it does not provide a balanced view by discussing potential downsides or criticisms of AI in this context. The perspectives of businesses struggling with AI implementation or those skeptical of its benefits are notably absent, which may skew the article towards a more favorable view of AI's role in sustainability.

8
Clarity

The article is generally well-structured and clear, with a logical flow that guides the reader through the discussion of AI's potential in sustainability. Technical terms, such as 'ERP-centric approach' and 'AI-Assisted Declaration Image Analysis,' are explained adequately, making the content accessible to readers with a basic understanding of business and technology concepts. The tone is neutral and informative, which aids in comprehension.

6
Source quality

The article references SAP executives and Deloitte, which are credible sources within the business and technology sectors. However, it lacks a diverse range of external sources or independent studies that could provide a more balanced view. Relying heavily on SAP's perspective may introduce bias, as SAP has a vested interest in promoting its AI solutions. The inclusion of more third-party experts or case studies would enhance the credibility and depth of the reporting.

5
Transparency

The article lacks transparency in terms of providing detailed sources or methodologies for the claims made. For example, the statistics regarding procurement leaders' visibility and the number of sustainability reporting provisions are presented without clear attribution or explanation of how these figures were obtained. Additionally, the article does not disclose any potential conflicts of interest, such as SAP's interest in promoting its products, which could influence the article's impartiality.

Sources

  1. https://news.sap.com/africa/2025/02/ai-partner-unification-sustainability-will-dominate-in-2025-say-sa-channel-players/
  2. https://sapinsider.org/analyst-insights/2025-plans-for-sap-business-ai/
  3. https://ignitepossible.bramasol.com/blog/update-on-sap-ai-initiatives-going-into-2025
  4. https://news.sap.com/2025/01/ai-in-2025-defining-themes/
  5. https://sustainabilitymag.com/tech-ai/sustainability-live-singapore-sap-ai-sustainable-business