Investors are still asking female founders about their future kids — even at a Gates startup

Salon - May 8th, 2025
Open on Salon

Phoebe Gates, daughter of Bill and Melinda Gates, is making waves in Silicon Valley alongside co-founder Sophia Kianni with their AI-powered app, Phia, which compares fashion prices for shoppers. Despite her famous last name, Gates faces gender-biased questions commonly directed at women in business, especially concerning family plans. Her mother, Melinda Gates, advised her to remain steadfast and committed. This incident underscores how even privileged women encounter outdated stereotypes in professional settings, highlighting the pervasive nature of gender bias in the workplace.

The broader implications of Gates' experience reflect ongoing challenges women face, as evidenced by studies indicating persistent gender-biased questioning during hiring processes. Experts argue that these questions are driven by implicit biases and outdated assumptions about women's roles. Moreover, recent moves to roll back diversity, equity, and inclusion initiatives exacerbate these challenges, with 79% of women fearing negative impacts on career opportunities. The story highlights the need for systemic change to create inclusive workplaces where all individuals can thrive, regardless of gender or life choices.

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RATING

7.2
Fair Story
Consider it well-founded

The article effectively highlights the persistent issue of gender bias in entrepreneurship, using Phoebe Gates' experience as a case study. It draws on credible sources and data to support its claims, offering a timely and relevant discussion on workplace equality. However, the narrative could be strengthened by including more specific details about the investor interactions and a broader range of perspectives, particularly from those potentially accused of bias. The article is well-written and accessible, making complex issues understandable to a general audience. While it has the potential to influence public opinion and spark discussion, its impact could be enhanced by providing more actionable insights and engaging elements. Overall, it is a strong piece that contributes meaningfully to ongoing debates about gender equality and diversity in the workplace.

RATING DETAILS

7
Accuracy

The article provides a generally accurate portrayal of gender bias issues faced by female entrepreneurs, referencing Phoebe Gates' experiences in Silicon Valley. It accurately mentions Gates as the co-founder of Phia, an AI-powered app, and her connection to Bill and Melinda Gates. However, the story lacks specific details about the investor questions, which are central to its claims. While it cites studies and expert opinions on gender bias, it does not provide direct evidence or quotes from the fundraising interactions or the investors involved. The data from The Muse and Fairygodboss surveys is presented correctly, supporting the broader claims about workplace gender bias.

6
Balance

The article primarily presents the perspective of female entrepreneurs facing gender bias, with a focus on Phoebe Gates and expert commentary supporting this view. While it effectively highlights the challenges women face, it lacks counterpoints or perspectives from investors or companies potentially accused of bias. The absence of these viewpoints results in a somewhat one-sided narrative, which could benefit from more balanced coverage by including voices of investors or companies implementing positive changes in diversity and inclusion.

8
Clarity

The article is well-structured and uses clear, accessible language to convey its main points. The narrative flows logically from the introduction of Phoebe Gates' experience to broader discussions on gender bias, supported by expert opinions and data. The tone is neutral yet engaging, effectively highlighting the challenges faced by women in entrepreneurship. However, the article could improve clarity by providing more specific examples or anecdotes related to the investor interactions mentioned.

8
Source quality

The article draws on credible sources, including expert opinions from Eloïse Eonnet and Iris Bohnet, and data from The Muse and Fairygodboss surveys. These sources are reputable and relevant to the topic, lending authority to the claims made. However, the article would benefit from direct quotes or statements from Phoebe Gates or Sophia Kianni to strengthen the firsthand account of their experiences. The reliance on secondary sources and general studies is solid but could be enhanced with more primary evidence.

7
Transparency

The article provides a clear context about the issues of gender bias in entrepreneurship and references specific studies and expert opinions to support its claims. However, it lacks detailed disclosure of the methodology behind the surveys cited, such as sample sizes or demographic information, which would improve transparency. The article also does not disclose any potential conflicts of interest, which seems appropriate given the content, but more explicit transparency about the sources and their potential biases would enhance credibility.

Sources

  1. https://www.geekwire.com/2025/phoebe-gates-launches-e-commerce-startup-heres-what-her-famous-parents-thought-of-the-idea/
  2. https://www.instagram.com/phoebegates/
  3. https://people.com/phoebe-gates-sophia-kianni-launch-phia-app-free-exclusive-11720231
  4. https://fortune.com/2025/04/25/phoebe-gates-sophia-kianni-phia-launch-fashion-shopping-secondhand/
  5. https://themodems.com/fashion/the-phia-app-everything-to-know-about-shopping-start-up/