Why Big Hits Like ‘Wicked,’ ‘Beetlejuice 2’ and ‘Twisters’ Still Struggled at the International Box Office
Variety - Dec 18th, 2024
Despite being domestic box office hits, films like 'Wicked,' 'Beetlejuice Beetlejuice,' and 'Twisters' did not perform as well in international markets. This trend contrasts with the typical success pattern where blockbuster films earn a significant portion of their revenue overseas. Several factors contribute to this phenomenon, including cultural differences, marketing challenges, and changes in the global film industry landscape. The pandemic, geopolitical tensions, and shifts in major international markets like China and Russia have affected Hollywood's global reach. Additionally, these films' reliance on culturally specific content and their failure to appeal to a diverse audience may have limited their international appeal. The industry may be seeing a pivot back to a focus on U.S. audiences, as global market dynamics continue to evolve.
RATING
The article provides an insightful analysis of the challenges faced by certain Hollywood films in international markets. It covers various aspects including market dynamics, cultural preferences, and marketing strategies, providing a comprehensive overview of the topic.
RATING DETAILS
The article provides specific box office figures and references recent geopolitical events which appear to be accurate and verifiable. However, without access to the original sources, it's difficult to fully confirm the precision of every detail provided.
The article offers multiple perspectives on why certain films struggled internationally, including market dynamics and cultural differences. However, it could delve deeper into differing opinions or counterarguments to the points made.
The article is generally well-structured and easy to follow, with a neutral tone and logical flow. However, some terms and industry-specific references may require additional explanation for readers unfamiliar with the context.
While the article references industry figures and market data, it lacks explicit citations or attributions to specific sources or studies. This makes it challenging to fully assess the credibility of the information presented.
The article does not disclose any potential conflicts of interest or affiliations that could influence the reporting, and it lacks transparency about the sources of its data and assertions.