X is bringing 4K video uploads to premium subscribers

Engadget - Apr 30th, 2025

X, formerly known as Twitter, is enhancing its focus on video content under Elon Musk's leadership. The platform has announced the rollout of 4K video uploads for selected creators, with plans to extend this feature to all premium subscribers soon. This move follows other video-centric updates, such as the introduction of a vertical video feed similar to TikTok and Instagram Reels. Currently, premium users can upload videos in 1080p with a size limit of 8GB and a maximum length of three hours. The announcement was made by X's engineering team, highlighting the company's ongoing commitment to enhancing its video capabilities.

This shift towards high-resolution video content is part of X's broader strategy to compete with other social media platforms that prioritize video. By offering 4K uploads, X aims to attract more creators and viewers seeking high-quality content, potentially increasing user engagement and retaining premium subscribers. However, this development may not appeal to everyone, as some users who disagree with Musk's direction for the platform might choose to leave. For those users, guides are available to help them deactivate their X accounts and remove their data from the platform.

Social Media Elon Musk X 4 K Video Video Content Premium Subscribers Vertical Videos

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RATING

6.8

Fair Story

Consider it well-founded

The article provides a timely and accurate overview of new video features on X, with a focus on technical updates and Elon Musk's influence. While it effectively communicates the main changes, it could benefit from a broader range of perspectives and greater transparency in sourcing. The content is clear and accessible, though it primarily engages readers with a specific interest in social media technology. The article's potential impact is moderate, as it highlights significant platform changes but does not explore broader implications or invite substantial reader interaction.

Accuracy

The story accurately reports on X's new feature rollout, specifically the introduction of 4K video uploads for some creators, which aligns with the information from credible sources like TechCrunch. The mention of current video capabilities for premium subscribers, such as 1080p resolution, 8GB file size, and three-hour length, mostly corresponds with the available data, though there is some discrepancy regarding the exact duration limit, which might indicate recent updates or platform-specific differences. Additionally, the claim about the vertical video feed's introduction is substantiated. However, the article could benefit from more precise details about the rollout timeline and any limitations for different user tiers.

Balance

The article primarily focuses on the technical aspects of X's new features and Elon Musk's influence on the platform's shift towards video content. It lacks a broader perspective, such as potential user reactions or industry implications, which might provide a more rounded view of the changes. The mention of account deletion for those dissatisfied with Musk's management hints at a critical stance but does not delve into alternative viewpoints or the potential benefits of these changes for users or creators.

Clarity

The article is written in straightforward language, making it accessible to a broad audience. It clearly outlines the new features and changes on the platform, ensuring that readers can easily grasp the main points. However, the structure could be improved by separating technical details from user guidance, which would enhance the logical flow and readability.

Source quality

The article references X's engineering account for the announcement, which is a direct and reliable source for information about platform updates. However, it does not cite any external experts or industry analysts who could provide additional context or validation. The reliance on a single source limits the depth of the reporting, though the direct nature of the source ensures a baseline level of credibility.

Transparency

The article lacks explicit transparency regarding the sources of its claims beyond the mention of X's engineering account. It does not provide background on how the information was obtained or any potential conflicts of interest. Greater transparency about the methodology behind the reporting and any affiliations would enhance the reader's understanding of the article's credibility.