Your AI-powered personal assistant will shop for you now

Salon - May 2nd, 2025
Open on Salon

Visa and Mastercard have launched AI-powered shopping services, aiming to transform consumer habits by automating errands and purchases. Visa's 'Intelligent Commerce' and Mastercard's 'Agent Pay' let users set budgets and preferences, enabling AI to manage shopping tasks, from buying groceries to booking trips. This innovation, compared in significance to the rise of e-commerce, is also being explored by companies like Amazon and PayPal.

Despite the potential benefits, consumer advocates express concerns over data privacy. Critics argue that these AI services could exploit consumer data for corporate gains. Visa assures users of spending controls, but with credit card debt in the U.S. reaching $1.21 trillion, the impact on consumer behavior and finances remains to be seen. The development highlights the ongoing debate over AI's role in personal finance and privacy.

Story submitted by Fairstory

RATING

6.2
Moderately Fair
Read with skepticism

The article provides a timely and relevant overview of AI-powered shopping services introduced by Visa and Mastercard. It effectively highlights the potential benefits and concerns associated with these technologies, making it an informative piece for readers interested in technological advancements and consumer trends. However, the article could improve by incorporating a wider range of sources and perspectives, offering more transparency about the services' operations, and delving deeper into the potential long-term impacts and controversies surrounding AI in consumer markets. Overall, the article serves as a solid introduction to the topic but would benefit from additional depth and detail to fully inform and engage its audience.

RATING DETAILS

7
Accuracy

The story presents several factual claims about the introduction of AI-powered shopping services by Visa and Mastercard. It accurately describes Visa's 'Intelligent Commerce' and Mastercard's 'Agent Pay,' both of which are designed to automate shopping tasks. However, while the story mentions other companies like Amazon and PayPal entering the AI shopping market, it lacks specific details on their initiatives, which are necessary for full verification. The consumer credit card balance figure of $1.21 trillion is consistent with reports from the Federal Reserve of New York, adding to the story's accuracy. However, the story could benefit from more precise details on how these AI services function and the extent of their current deployment.

6
Balance

The article provides a balanced view by discussing both the potential benefits and concerns associated with AI-powered shopping. It includes optimistic perspectives from Visa's chief product officer and cautious views from consumer advocates like Ben Winters. However, the story could improve its balance by including more perspectives, such as those from consumers who have used these services or independent industry experts. This would provide a more comprehensive understanding of the implications of AI shopping assistants.

8
Clarity

The article is generally clear and well-structured, making it easy for readers to follow the main points about AI-powered shopping services. The language is straightforward, and the flow of information is logical, starting with the introduction of the services and moving to potential implications and concerns. However, the article could enhance clarity by providing more detailed explanations of technical terms like 'AI-powered shopping' and how these systems interact with users.

5
Source quality

The story relies on credible sources such as Visa's chief product officer and consumer advocate Ben Winters. However, it lacks a diverse range of sources, with no direct quotes from Mastercard, Amazon, or PayPal representatives. Additionally, more direct references to official press releases or reports would enhance the reliability of the information presented. The story could benefit from including input from independent analysts or industry experts to provide a more rounded view.

5
Transparency

The article does not clearly disclose the sources of all its information, particularly regarding the specifics of Amazon's and PayPal's involvement in AI shopping. It mentions Visa's and Mastercard's initiatives but does not provide links to official statements or detailed descriptions of how these systems work. Greater transparency regarding the methodology of how these AI systems operate and the potential data privacy implications would improve the article's transparency.

Sources

  1. https://techcrunch.com/2025/04/30/visa-and-mastercard-unveil-ai-powered-shopping/
  2. https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.21361.html
  3. https://corporate.visa.com/en/products/intelligent-commerce.html
  4. https://corporate.visa.com/en/sites/visa-perspectives/newsroom/product-drop-intelligent-commerce.html
  5. https://cinemovel.tv/sic/2020/peppino-impastato-4/