Millennials
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Millennials

This generation is most likely to feel guilty about taking paid time off — and they’re younger than you might think
Millennials feel guilty taking PTO, unlike Boomers.


Inside the Marketing Mecca of Coachella: Where Brands Go to Win Over Gen-Z
Alaska Airlines shines at Coachella with creative brand activation.

From $85 tomato leaf soap to $2,300 Hellmann’s mayo handbags, everyday food is now a status symbol
Luxury design embraces food motifs amid rising staple costs.


Boomers are still bankrolling their adult kids — but not all are mad about it
Boomers support Gen Z financially, risking retirement security.


Cinnabon is trying to avoid extinction with the help of TikTok and ice cream
Cinnabon reinvents with Carvel mashup to lure Gen Z as malls decline.


Woman Shares Theory on Millennials' 'Special Relationship' With Cigarettes
Millennial sparks debate on smoking culture shift in viral TikTok video


All my friends are quitting Amazon
Americans increasingly attempt to quit Amazon amid ethical and financial concerns.


How Parents Are Bankrolling Gen Z and Millennials
Half of U.S. parents still support adult kids, straining finances


How Business AI Can Help Bring New Products To Market
AI drives growth in booming alcohol-free beverage market

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